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Behind The Brand: Mischa

Source: Elle Malaysia

If the lady in the picture looks familiar, there’s no question why. The lady in the picture is none other than Michelle Lai. The successful and talented designer behind the sassy accessories brand Mischa. The brand was founded in 2008, since then the brand has expanded and has become globally recognised. It’s definitely not often that one would be struck with a brilliant business idea and is able to switch career gears to make it come to life. Michelle Lai did exactly that and quite successfully may we add. Mischa, a brand named after her childhood nickname, has been featured in Forbes as “one of Asia’s handbag brands to have successfully gone global”. Not to mention the Mischa brand has been featured in Harper’s Bazaar and Cosmopolitan, among other notable magazines.

Read on for 6 questions with Michelle!


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