Under Alessandro Michele’s creative direction, Gucci has stumbled out of a torpor and stepped up to take the fashion world by storm. To put it into numbers, the demand for new Gucci bags increased six folds in 2015, while shoppers collectively spent 58% more on the fashion house than they did in 2014.
(Discover the quantitative measures of Gucci’s success in our e-luxury guide here.)
Although Alessandro Michele introduced his bold ingenuity to the brand, his execution was delicate enough not to compromise on the brand’s rich heritage and better still bringing them back to life. The Gucci GG Marmont series—inspired by a buckle that Gucci used in the 1970s—is a solid proof of that.
In an age where consumers prefer inconspicuous logos on their branded goods, the Gucci GG Marmont series sends everyone back into a logo frenzy with its Double G hardware, inspired by a buckle that Gucci used in the 1970s. Below, we review the Gucci GG Marmont bags based on criteria such as its range and size.
At Reebonz, the Gucci GG Marmont serves up a considerable range in hibiscus red, black leather and a whimsical touch of pink. Whether it is carried for work or for play, you can choose between the top handle or shoulder bag design respectively. While the range is not extensive, it is enough to leave you with a headache when deciding on which colourway to check out.
Meant to mimic the style of hand-stitched quilts made in Marseilles, France, you will find the Gucci GG Marmont weaved to perfection in matelassé, a pattern that appears quilted or padded to add rich texture to the bag.
On the flip side of both the top handle and shoulder bags, you will find an intricately stitched-embossed Double G logo on Gucci’s signature lightweight leather that is both exquisite to touch and a striking sight.
The Gucci GG Marmont is armed with a pristine interior, lined with luxurious microsuede that will justify the rather hefty price tag. Rest assured as your paraphernalia will be comfortably stowed!
The top handle bag features two compartments that will allow for an easier organisation, as well as a slip pocket that will keep your loose items at bay. On the other hand, the shoulder bag consists of one compartment only, but it contains a zipped pocket and two extra slip pockets that will undoubtedly come in handy.
Some might find the magnetic snap closure pesky for it does not fully secure your belongings, so if your bag ever goes topsy-turvy, you might find yourself in a scattered mess. But what are the chances?
The most conspicuous in sight is the Double G logo plaque, lushly gilded and exudes a seventies vibe. Both the top handle and shoulder bags come with a gold-toned adjustable and detachable strap—for good measure, embossed with the designer name—so you can wear them in multiple ways, as many ways as your creativity allows you to.
The Gucci GG Marmont series comes in three sizes at Reebonz, and they are as follows:
Overall, we rate the Gucci GG Marmont series a 4 out of 5. What are your thoughts? Leave a comment below or shop now!